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"What It Takes" will debut globally in late October, 2006. Individual theatre showings will occur in a number of cities, including:
Tickets are purchasable at the door.

Over 400,000 people finish marathons in the U.S. every year.
Membership in USA Triathlon has nearly quadrupled since 1997.
Over 110,000 women have competed in the Danskin triathlon series since it launched in 1990.
Outdoor Life Network (OLN), which televised 7 Ironman races in 2004, has expanded its reach from 1 to 60 million households since 1995. ESPN International televised another 4 races.
2.2 million people tuned into OLN to watch the final stage of the 2003 Tour de France.
"At the very top end of the sport, there's a large pool of very good athletes. The physical differences between those athletes are minimal. The people that win are different due to character. That's the #1 thing I look for."

- Murphy Reinschreiber, Agent, PCH Sports

"All the great champions have to win in Hawaii. All the great champions have lost there. It's like the Tour de France. The Tour is in a league of its own, and so is Ironman Hawaii. The other races don't have the history, don't have the power, don't have the glory."

- John Duke, Publisher, Triathlete magazine

"We human beings love to watch the quest, the fight. We are drawn to the person who gives every ounce of his being to win."

- Ivana Chubbuck, "The Power of the Actor"

"All the great champions have to win in Hawaii. All the great champions have lost there. It's like the Tour de France. The Tour is in a league of its own, and so is Ironman Hawaii. The other races don't have the history, don't have the power, don't have the glory."

- John Duke, Publisher, Triathlete magazine

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