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The Grammy Museum will soon open its first full-floor K-pop exhibit, showcasing Korean pop music’s music, culture, and technology. This exhibit will highlight K-pop’s contributions and influence in the global music industry.
HYBE’s Pioneering Role in K-pop
Exhibit Details
The “HYBE: We Believe in Music” exhibit will run from August 2 to September 15 at the Grammy Museum in downtown Los Angeles. This expansive 4,000-square-foot exhibit features artifacts representing 78 K-pop idols.
The artifacts include outfits worn by BTS in their music video “Yet to Come (The Most Beautiful Moment)“ and concept photos from SEVENTEEN’s “Maestro,” TOMORROW X TOGETHER’s “Sugar Rush Ride,” and LE SSERAFIM’s “Easy.”
Representation of Rookie Teams
HYBE‘s junior groups, or rookie teams, will also have a significant presence in the exhibit. This includes groups such as BOYNEXTDOOR, TWS, &TEAM, and ILLIT. By including these up-and-coming artists, the exhibit provides a comprehensive view of HYBE’s contributions to K-pop, both past and present.
Exploring the Historical and Technological Aspects
Historical Context
In addition to music and clothing artifacts, the exhibit will feature three books from the personal collection of Big Hit Entertainment founder Sihyuk Bang. These books include Korean-language editions of Hermann Hesse’s “Demian: The Story of Boyhood,” Erich Fromm’s “The Art of Loving,” and “Jung’s Map of the Soul” by Murray Stein.
These works have profoundly influenced BTS’s musical themes and albums, such as “Wings,” “Love Yourself,” and “Map of the Soul.”
Interactive Experiences
The exhibit promises several interactive experiences. One unique feature is the “random dance play” in the museum’s rotunda. Visitors can sing and dance to music from HYBE’s acts.
There is also a Photoism booth where fans can take pictures with their favorite artists. An area dedicated to fans will allow them to share their experiences and thoughts about Kpop.
Permanent Installations and Technology
One key permanent feature of the Grammy Museum is the “Mono to Immersive” interactive. This installation demonstrates the evolution of recording technology over the decades.
This time, the museum will include BTS’s 2022 Grammys performance of their hit song “Butter.” Attendees can watch this performance and experience how it would sound through various eras of recording technology, from the 1920s to the present.
HYBE and its Global Impact
HYBE has played a crucial role in shaping the K-pop industry and bringing it to a global audience. The company’s innovative approach to technology and music has made a substantial impact beyond the confines of K pop.
This exhibit will celebrate HYBE’s journey and ongoing contributions to the global music market.
HYBE’s Chief Operating Officer, Taeho Kim, expressed his hopes that the exhibit will captivate K-pop enthusiasts and general visitors interested in learning more about the genre. He sees this exhibit as a significant opportunity to introduce HYBE’s rookie teams to American music fans and help them make a name in the American music market.
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In-Depth Look at HYBE’s Influence
The exhibit, one of the largest ever curated by the Grammy Museum, aims to provide an in-depth look at HYBE’s impact. The artifacts and interactive experiences are designed to illuminate the company’s innovation and growth.
Museum President and CEO Michael Sticka emphasized the goal of highlighting HYBE’s influence in various aspects of the music industry, including technology and business.
Future of K-pop
This exhibit signifies a broader recognition of K-pop BTS’s influence and growth.
The Grammy Museum features a range of artifacts and interactive experiences that showcase the vibrant culture and global reach of Korean pop music.
HYBE’s continuous innovation and influential presence in the music industry underscore the dynamic future of K-pop.
