YG Entertainment is a prominent South Korean entertainment agency that has shaped the global music scene. The agency is famous for managing some of K pop‘s biggest names, such as BIGBANG, BLACKPINK, and TREASURE.
The company operates in various entertainment sectors, including as a record label, talent agency, and music production company. With innovative in-house production facilities and a keen eye for spotting and nurturing talent, YG Entertainment has set industry standards. This dedication to excellence has allowed YG to introduce globally renowned artists.
There’s much more to explore for those interested in the artists and the dynamic history of YG Entertainment. From debut dates and album releases to the latest K pop trends, YG’s contributions have impacted music and culture.
Dip into the vibrant world of YG Entertainment and discover what makes it a leader in the industry.
History and Founding
YG Entertainment is a well-known South Korean entertainment agency founded on February 24, 1996. The company was established by Hyunsuk Yang, a former member of the legendary K pop group Seo Taiji and Boys.
Hyunsuk Yang brought his industry experience and vision to create a company that focuses on artist-driven production and innovative music.
Early Years
- Founding Date: February 24, 1996
- Founders: Hyunsuk Yang and Minsuk Yang
- Initial Location: Seoul, South Korea
YG Entertainment began as a small company but quickly made a mark with its unique artist management and music production approach. The agency’s focus was to foster individual talent and creativity.
Major Milestones
- 1996: The company was established by Hyunsuk Yang.
- Late 90s: The first major artists debuted, such as JINUSEAN and 1TYM.
- 2000s: Saw the rise of stars like SE7EN and BIGBANG.
Relocation and Expansion
YG Entertainment has continued to grow in recent years, expanding its scope and capabilities.
- 2022: Relocate Headquarters to Mapo-gu, Seoul.
- New Ventures: Establishment of Forest Factory and Studio Plex.
Corporate Structure
YG Entertainment is a major player in the entertainment industry. It operates diverse businesses, including artist management, music production, and merchandising, guided by strong executive leadership and numerous subsidiaries.
Executive Leadership
The executive team at YG Entertainment plays a crucial role in steering the company towards success. Their CEO, Bokyung Hwang, leads with a focus on innovation and growth. She ensures that YG maintains its competitive edge in the global market.
Other key executives include:
- Minseok Yang as the CEO & Director
- Youngbong Cho as a Director
- Sunghee Kim as a Director
The leadership team is dedicated to expanding YG’s influence through strategic decision-making and fostering talent.
Subsidiaries
YG Entertainment’s structure includes several significant subsidiaries, each contributing to the company’s overall success. YGX specializes in discovering and training new artists, while YG Plus handles a wide range of business operations, including advertising and music distribution.
A table summarizing the subsidiaries of YG Entertainment:
| Subsidiary | Description |
|---|---|
| The Black Label | A music label and subsidiary known for managing artists like Somi and Anda. |
| YGX Entertainment | A subsidiary focusing on various entertainment ventures, including managing artists. |
| Shining Star Culture | A subsidiary based in China. |
| YG Plus | YG Entertainment acquired a publicly traded media and advertising company in 2014. |
| KPLUS | YG Entertainment acquired a publicly traded media and advertising company in 2014. |
| YGEX | A joint venture with AVEX Group in Japan. |
| STUDIOPLEX | A subsidiary focusing on drama production. |
These subsidiaries support YG Entertainment’s mission to innovate and excel in various entertainment industry sectors.
Talent and Recruitment
YG Entertainment is renowned for its rigorous recruitment process and comprehensive training programs, which have produced some of the most successful artists, groups, and soloists in the K-pop industry. Aspiring talents undergo a series of steps to ensure they meet the company’s high standards.
Training Process
YG Entertainment’s training process is known for its intensity and thoroughness. Trainees often spend years perfecting their skills before debuting. This process involves:
- Daily Training: Trainees practice singing, dancing, and rapping every day under the supervision of professional instructors.
- Monthly Evaluations: Regular assessments track progress and determine if the trainee can continue or needs to improve.
- Academic Classes: Besides performance skills, trainees attend language and cultural classes to prepare for international activities.
Particular focus is placed on personal growth and adaptability, ensuring each trainee can handle the pressures of being in the public eye. The environment fosters a sense of competition and camaraderie among trainees, pushing them to continuously improve and support each other.
Contracts
Contracts at YG Entertainment are comprehensive, covering various aspects of the artist’s career. These contracts typically include:
- Duration: Many contracts last 5 to 7 years, ensuring a long-term commitment.
- Revenue Sharing: Contracts detail the percentage of earnings split between the artist and the company, often heavily favoring the company initially.
- Training Costs: The company often recoups initial training costs from the artist’s earnings post-debut.
Artists are provided with clear guidelines on media appearances, international promotions, and personal conduct. These contracts also include stipulations for possible renewals and managing individual careers after leaving a group.
Iconic Artists and Groups
YG Entertainment is home to several of the most influential and successful K pop groups and artists. These acts have significantly contributed to K-pop’s global popularity through groundbreaking music, fashion, and performances.
JINUSEAN
A South Korean hip-hop duo under YG Entertainment, Jinusean debuted on June 14, 1997.
The group consists of two members: Jinu (Kim Jin-woo) and Sean (Noh Seung-hwan). They were active from 1997 to 2004 and briefly reactivated in 2015. Known for their contributions to hip-hop and K-pop, Jinusean is associated with the YG Family.
Members Profile
| Stage Name | Real Name | Birthday | Height | Position |
|---|---|---|---|---|
| Jinu | Kim Jin-woo | Dec 23, 1971 | 5’9″ (180 cm) | Vocal, Rap |
| Sean | Noh Seung-hwan | Dec 10, 1972 | 5’8″ (180 cm) | Rap, Vocal |
Discography Highlights
| Album Title | Release Date | Notes |
|---|---|---|
| Jinusean Bomb | Jun 14, 1997 | Debut album and sold over 620,000 copies |
| The Reign | Mar 9, 2001 | Sold more than 841,873 copies with their third album |
| Norabosae | Apr 12, 2004 | Sold more than 841,873 copies with their second album |
Big Bang
BIGBANG, often called the “Kings of K pop,” debuted in 2006. The group is known for its unique musical style, which blends hip-hop, pop, and dance music.
Members G-Dragon, T.O.P, Taeyang, Daesung, and Seungri have also made significant solo contributions.
BIGBANG’s influence extends beyond music into fashion and global branding. Their hit songs, “Fantastic Baby” and “Bang Bang Bang,” have garnered hundreds of millions of views on YouTube.
Despite several hiatuses, BIGBANG remains a cornerstone of YG Entertainment’s success.
WINNER
WINNER debuted in 2014 after winning the reality survival program “WIN: Who Is Next.” The group’s original lineup included Seungyoon Kang, Minho Song, Jinwoo Kim, Seunghoon Lee, and Taehyun Nam (who later departed).
Their debut album “2014 S/S” topped various charts, and they continued to produce hits like “Really Really” and “Everyday.” WINNER is praised.
2NE1
2NE1, active from 2009 to 2016, was a pioneering girl group in the K pop industry. The group consisted of CL, Bom, Dara, and Minzy. Known for their fierce and edgy image, 2NE1 was instrumental in reshaping K-pop’s female idol image.
Their music often combined electronic, pop, and hip-hop genres. Songs like “I Am the Best” and “Fire” became anthems for a generation. Even after disbandment, 2NE1’s legacy continues influencing new Kpop acts and their fans worldwide.
PSY
PSY is a South Korean singer, rapper, songwriter, and record producer.
He gained international fame with his 2012 hit single “Gangnam Style,” which became the first YouTube video to reach one billion views. Known for his humorous music videos and energetic stage performances, PSY has been a significant figure in the global spread of K-pop.
PSY left YG Entertainment in 2018 and founded his label, P Nation, in 2019.
PSY Profile
| Attribute | Details |
|---|---|
| Stage Name | PSY |
| Real Name | Jaesang Park |
| Date of Birth | Dec 31, 1977 |
| Birthplace | Gangnam, Seoul, South Korea |
| Debut Date | Jan 18, 2001 |
| Genres | K-pop, Hip hop, EDM |
| Labels | Cream Record (2001), YG Entertainment (2010-2018), P Nation (2019-present) |
| Notable Works | “Gangnam Style,” “Gentleman,” “Daddy“ |
Discography Highlights
| Album Title | Release Date | Notable Tracks | Copies Sold |
|---|---|---|---|
| PSY from the Psycho World! | Jan 18, 2001 | “Bird,” “I Love Sex” | 100,000+ copies (South Korea) |
| 6th Studio Album “PSY 6 (Six Rules), Part 1” | Jul 15, 2012 | “Gangnam Style,” “Gentleman“ | 500,000+ copies (worldwide) |
| Chiljip PSY-da | Dec 12, 2015 | “Daddy,” “Napal Baji“ | 250,000+ copies (worldwide) |
BLACKPINK
BLACKPINK debuted in 2016 and quickly became among the most popular and influential K pop girl groups worldwide. The group comprises four members: Jisoo, Jennie, Rosé, and Lisa.
Blackpink has set numerous records, including several YouTube milestones. Hits like “DDU-DU DDU-DU” and “Kill This Love” have resonated globally. They also collaborated with international artists, increasing their reach. Blackpink’s profound impact on fashion and social media makes them global icons.
TREASURE
TREASURE is a South Korean boy group formed by YG Entertainment through the reality survival program “YG Treasure Box.” The group debuted on August 7, 2020, with the single album “The First Step: Chapter One.”
TREASURE has 10 members and is known for its dynamic performances, diverse musical styles, and global solid fanbase. On November 8, 2022, YG Entertainment announced that Mashiho and Bang Yedam had departed from the group.
Members Profile
| Stage Name | Date of Birth | Height | MBTI | Position |
|---|---|---|---|---|
| Hyunsuk Choi | Apr 21, 1999 | 5’7” (171 cm) | ENFP | Leader, Rapper |
| Jihoon | Mar 14, 2000 | 5’10” (178 cm) | ENTJ | Vocalist |
| Yoshi | May 15, 2000 | 5’10.5” (179 cm) | INFP | Rapper |
| Junkyu | Sep 9, 2000 | 5’10” (178 cm) | INFP | Vocalist |
| Jaehyuk | Jul 23, 2001 | 5’10” (178 cm) | INFP | Vocalist |
| Asahi | Aug 20, 2001 | 5’7.5” (172 cm) | INFP | Vocalist |
| Doyoung | Dec 4, 2003 | 5’10” (177 cm) | ENTJ | Vocalist, Dancer |
| Haruto | Apr 5, 2004 | 6’0” (183 cm) | ISFP | Rapper |
| Jeongwoo | Sep 28, 2004 | 5’11” (181 cm) | ISFP | Vocalist |
| Junghwan | Feb 18, 2005 | 5’11” (180 cm) | ENFP-T | Dancer, Vocalist, Maknae |
Discography Highlights
| Album Title | Release Date | Notable Tracks | Copies Sold |
|---|---|---|---|
| The First Step: Chapter One | Aug 7, 2020 | “BOY,” “Come To Me“ | 200,000+ copies (South Korea) |
| The First Step: Chapter Two | Sep 18, 2020 | “I Love You,” “B.L.T (Bling Like This)” | 250,000+ copies (South Korea) |
| The First Step: Treasure Effect | Jan 11, 2021 | “My Treasure,” “Slowmotion“ | 300,000+ copies (South Korea) |
BABYMONSTER
BABYMONSTER, often stylized as BAEMON or BABYMON, is YG Entertainment’s newest girl group, debuting on April 1, 2024. The group comprises seven talented members: Ruka, Pharita, Asa, Ahyeon, Rami, Rora, and Chiquita.
They were introduced through various pre-debut activities and social media, garnering significant interest and anticipation from fans worldwide.
BABYMONSTER is recognized for their diverse musical styles, blending K pop with hip-hop and R&B elements, and exceptional performance skills.
Members Profile
| Stage Name | Date of Birth | Height | MBTI | Position |
|---|---|---|---|---|
| Ruka | Mar 20, 2002 | 5’5″ (165 cm) | ISTJ | Main Dancer, Rapper |
| Pharita | Aug 26, 2005 | 5’7″ (171 cm) | INTP | Vocalist |
| Asa | Apr 17, 2006 | 5’5″ (165 cm) | ENTP | Main Rapper, Dancer |
| Ahyeon | Apr 11, 2007 | 5’6″ (168 cm) | ISTJ | Vocalist, Rapper, Dancer |
| Rami | Jan 9, 2007 | 5’7.5″ (172 cm) | INFJ | Main Vocalist, Dancer |
| Rora | Aug 5, 2008 | 5’8″ (172 cm) | ISTP | Lead Vocalist, Visual |
| Chiquita | Feb 17, 2009 | 5’6″ (168 cm) | ISTP | Vocalist, Dancer, Maknae |
Discography Highlights
| Album Title | Release Date | Notable Tracks | Copies Sold |
|---|---|---|---|
| Debut Single Album | Apr 1, 2024 | “DREAM,” “MONSTER“ | 150,000+ copies (South Korea) |
Global Reach:
YG Auditions also extend globally. For instance, there is a 2024 YG Global Audition in Brisbane.
Benefits of Passing Auditions:
Prospective artists have the chance to debut under the YG label. This can lead to opportunities for:
- Album Releases
- Song Collaborations
- Cross-production Projects
YG Entertainment has a history of producing successful artists. These artists often collaborate with other big names in the industry, enriching their portfolios and enhancing their exposure.
Music Production
YG Entertainment’s music production is known for its originality and high quality. The process takes place in specially designed studios.
Each studio is dedicated to in-house producers, creating an environment that encourages creativity.
Key Elements of YG Music Production:
- State-of-the-Art Facilities: YG has advanced recording, mixing, and mastering studios.
- Talented Producers: The company employs a team of skilled producers who have created numerous hits.
- In-House Production: Every step of the music production process is managed internally, ensuring consistency and quality.
Notable Albums and Songs
YG Entertainment has produced numerous well-known albums and songs. Some highlights include:
- BIGBANG’s “MADE” Album: This album features hit tracks like “Bang Bang Bang” and “Loser.”
- BLACKPINK’s “THE ALBUM”: Known for songs such as “How You Like That” and “Lovesick Girls.”
- 2NE1’s “Crush” Album: Featuring popular songs like “Come Back Home” and “Gotta Be You.”
Collaboration in Music Production
Collaboration plays a significant role in YG’s success. Artists and producers frequently work together to blend their unique styles, resulting in truly innovative music. This collaborative spirit extends beyond the company’s internal team, involving external artists and producers.
Dedication to Excellence
YG Entertainment is dedicated to pushing the boundaries of music production. Their continuous investment in new technology and talent development ensures that they remain at the forefront of the industry. This commitment to excellence is evident in every album, song, and project they undertake.
Global Reach
YG Entertainment has solidified its global presence through extensive concert tours and strategic international collaborations. By bringing K pop to diverse audiences, YG has built a formidable worldwide reputation.
Concert Tours
YG Entertainment’s artists frequently embark on world tours across multiple continents. BLACKPINK, one of YG’s top groups, has performed in major venues in the United States, Europe, and Asia. These concerts are known for their high-energy performances, elaborate stage setups, and meticulous planning.
- Key Locations:
- United States: Iconic venues like the Staples Center.
- Europe: Performances in cities such as London and Paris.
- Asia: Strong presence in Japan and China.
YG’s artists often sell out large stadiums, demonstrating their massive appeal. These tours not only boost YG’s global image but also help in expanding their fan base worldwide.
International Collaborations
YG Entertainment has effectively used international collaborations to broaden its global footprint. They have worked with artists and producers from different countries to create music that appeals to a global audience. For instance, their partnership with Big Hit Entertainment to utilize the Weverse platform has proven to be a strategic move in integrating their content into a broader ecosystem.
- Notable Collaborations:
- With Western Artists: Collaborations with musicians like Selena Gomez and Dua Lipa.
- With Asian Markets: Joint efforts with Japanese and Chinese artists have strengthened their market presence in these countries.
These collaborations diversify the kind of music produced and bring YG artists closer to international fans, cementing YG’s global influence.
Controversies and Legal Issues
YG Entertainment has faced numerous controversies over the years. These issues have significantly impacted its reputation in the entertainment industry.
One of the major controversies involved the founder, Hyunsuk Yang. He stepped down from his role as CEO following allegations of drug-related activities and attempted coercion. In November 2023, Yang received a six-month prison sentence, suspended for a year, for trying to pressure a former trainee to retract her statements to the police in a drug investigation (Hyunsuk Yang jail term).
Another high-profile issue involved former BIGBANG member Seungri. He faced severe accusations related to a prostitution scandal and financial crimes. These allegations eventually led to his departure from the group and the entertainment industry. Seungri’s case highlighted problems with how YG Entertainment manages its artists and their contracts, raising questions about corporate responsibility and oversight.
YG Entertainment has also struggled with allegations involving other artists. For example, rapper and songwriter Kush was sentenced to five years in jail for smuggling cocaine in 2017 (Kush cocaine smuggling).
Additional points of controversies include:
- October 2023: The agency’s response to drug allegations against BIGBANG’s G-Dragon (G-Dragon drug scandal).
- Various allegations against artists concerning illegal drug use and behavioral misconduct.
The ongoing legal and ethical issues at YG Entertainment continue to be a topic of public debate and media scrutiny. These controversies have put the company in a challenging position, affecting its brand image and trust with fans.
Company Culture and Philosophy
YG Entertainment stands out in the K-Pop industry with its unique approach to company culture and philosophy.
Artistic freedom is a cornerstone of YG Entertainment. The company encourages its artists to explore their creative potential and express individuality. This approach fosters innovation and helps produce diverse and influential music styles.
Innovation is another critical element. YG Entertainment stays ahead in a competitive industry by embracing forward-thinking ideas and setting trends. This mindset shapes their strategies and guides their development.
Collaboration plays a significant role as well. The company values a community-minded approach, ensuring high-quality outcomes through teamwork and mutual respect. This collective effort leads to remarkable achievements.
Key Aspects of YG Entertainment’s Culture:
- Artistic Freedom: Encourages creativity and individuality.
- Innovation: Focused on forward-thinking and trendsetting.
- Collaboration: Emphasizes teamwork and community.
Employees hold mixed views about their experiences. On Glassdoor, they rate the company on factors like career opportunities and work-life balance. The company’s dedication to fostering a nurturing environment contributes to its recognition as a leader in the entertainment industry.
By prioritizing these cultural values, YG Entertainment continues to influence K-pop and set new standards in the global music scene.
Impact and Influence
YG Entertainment has significantly shaped the K pop industry since its founding by Yang Hyun-suk in 1996. The company is known for pushing artistic boundaries and offering a unique blend of hip-hop, R&B, and pop elements. This approach not only appeals to local fans but also resonates globally.
The company’s presence in the international market is notable. By focusing on both Asian and Western markets, YG has expanded its influence beyond Korea. This strategic approach has helped the company gain a broader audience and establish K pop as a global cultural export.
Key Contributions of YG Entertainment:
- Music: YG artists like BIGBANG and BLACKPINK are household names in K-Pop. Their music and performances have been instrumental in popularizing the genre worldwide.
- Fashion: YG entered the fashion industry by acquiring K-Plus, a local model management company. This move reflects the company’s influence on style and trends in Korea.
- Acting: Several YG artists have pursued successful careers in acting, further expanding the company’s reach in the entertainment industry.
BLACKPINK’s recent contract renewal exemplifies the substantial impact of YG’s artists on the company’s stability. The group’s global popularity has affected music charts and influenced YG’s stock prices.
This expansion into various entertainment sectors showcases YG Entertainment’s ability to innovate and adapt. The company’s ambitious ventures contribute significantly to Korea’s cultural export, enhancing the global perception of Korean entertainment.
Is BLACKPINK Leaving YG?
The speculation around BLACKPINK’s relationship with YG Entertainment has been a hot topic.
In late December 2023, news surfaced that Jennie, Jisoo, Rosé, and Lisa, the members of BLACKPINK, had parted ways with YG Entertainment for their solo careers. This was particularly significant as YG had been their manager since their debut.
On January 2, 2024, Jennie appeared on KBS 2TV’s program “The Seasons—Lee Hyori’s Red Carpet.” She shared her reasons for leaving YG Entertainment to establish her agency, ODD ATALIER (OA), and expressed her desire for more creative independence in her career.
According to a statement from YG Entertainment, the group will continue activities under YG for their group projects. The company confirmed they had signed an extension for BLACKPINK’s group activities, but the members will manage solo careers independently.
Key Points:
- BLACKPINK’s members left YG Entertainment for solo activities.
- The group signed an extension for group endeavors with YG.
- Jennie launched her agency, ODD ATALIER.
The rumors of the group switching management to THE BLACK LABEL, a YG affiliate, added another layer of intrigue. This subsidiary was seen as a more flexible environment for artists to explore individual creativity.
Fans are eager to see how the dynamics between BLACKPINK and YG Entertainment evolve. The group’s future appears filled with collective projects and ambitious solo undertakings.
What Artists Left YG Entertainment?
Numerous artists, from solo artists to entire groups, have left YG Entertainment over the years. Understanding these changes can highlight the competitive environment of the K-pop industry.
Wheesung
Wheesung joined YG Entertainment’s sister company, M Boat, in 2000. He released his first solo album in 2002 and became the best-selling artist in 2003. Wheesung left YG in March 2006.
iKON
In December 2022, all members of the K-pop group iKON left YG Entertainment. After their departure, the group plans to work solo and on other projects.
TREASURE Members
Two members of the boy group TREASURE left in 2022. Bang Ye-dam, a standout singer from the group, secured first place on a reality show in 2018 before leaving in November 2022.
Many of these artists have since moved to other entertainment agencies or pursued solo careers. This trend shows the evolving nature of the K-pop industry and the constant shifts among major entertainment companies.
Who is still under YG Entertainment?
As of 2024, YG Entertainment continues to manage a variety of popular and successful artists. While some artists have left to pursue solo careers, many influential figures remain under its wing. Here are some of them:
- TREASURE
- This boy group debuted in 2020 and quickly gained a large following with hit songs and engaging performances.
- AKMU (Akdong Musician)
- The talented sibling duo is known for their unique music style and thoughtful lyrics. They have been part of YG since winning the second season of “K-pop Star.”
- WINNER
- Since their debut, WINNER has produced several hit songs and garnered a loyal fanbase. They continue to make music and perform actively.
- iKON
- Although some members have pursued individual activities, the group remains signed with YG, creating dynamic music and captivating performances.
YG Entertainment also manages various solo artists:
- G-Dragon
- The leader of BIGBANG, G-Dragon, is renowned for his influence in the K-pop industry and continues to release music under YG.
- Sunmi
- Known for her captivating stage presence, Sunmi remains a significant YG solo artist, producing hits and participating in various entertainment activities.
Additionally, YG oversees several other talent groups and individual artists, each contributing uniquely to their portfolio. Despite industry changes and departures, YG Entertainment remains a major player in the music industry, nurturing and promoting a wide array of talent.
Which Group is Under YG Entertainment?
YG Entertainment has been home to many successful K-pop groups. Here are some notable ones:
- BIGBANG: Known as one of the most influential K-pop groups, BIGBANG debuted in 2006. They gained fame for hit songs like “Fantastic Baby” and “Bang Bang Bang.”
- BLACKPINK: Debuting in 2016, BLACKPINK quickly rose to global stardom. They are famous for songs like “DDU-DU DDU-DU” and “Kill This Love.”
- WINNER: Formed in 2014 through a reality survival show, WINNER has received praise for their vocal and musical abilities. Hits include “Really Really” and “Everyday.”
- iKON: Debuted in 2015, iKON is known for their catchy songs and energetic performances. Popular tracks include “Love Scenario” and “Killing Me.”
- TREASURE: This boy group debuted in 2020 and is one of YG Entertainment’s newer acts. They are known for songs like “Boy” and “I Love You.”
- BABYMONSTER: As a newer addition, BABYMONSTER continues to build their reputation with a growing fan base.
These groups have contributed significantly to YG Entertainment’s success in the music industry. Each has its unique style and charm, attracting fans worldwide.
Did Blackpink break up?
Blackpink has not broken up. The members have renewed their group contract with YG Entertainment.
Solo Career Decisions
However, Jennie, Jisoo, Rosé, and Lisa decided to part ways with YG Entertainment for their solo projects. They will now manage solo endeavors independently.
Group Activities Continue
Despite the shift in solo management, Blackpink remains together as a group:
- Group Performances: They will continue touring and performing under YG Entertainment.
- Collaborations: Group collaborations and music releases will proceed as planned.
Official Statements
YG Entertainment announced these changes in December 2023. They clarified that while the group stays intact, individual member projects will be handled outside the company.
Fans can look forward to seeing Blackpink together and in exciting solo ventures. The dynamics might change, but their commitment to the group’s success remains strong. For more details, you can read about their renewed contracts.
Is Blackpink Breaking Up in 2024?
At the end of 2023, BLACKPINK experienced significant changes, leading fans to wonder about the group’s future. On December 29, 2023, it was announced that all four members—Jisoo, Jennie, Rosé, and Lisa—had left YG Entertainment for their solo endeavors. This development certainly raised questions.
Jennie elaborated on her decision to leave YG and establish her agency, ODD ATELIER. She shared her feelings while appearing on KBS 2TV’s new program, The Seasons – Lee Hyori’s Red Carpet. This move signifies a new chapter in her career.
Multiple sources, including Billboard and Rolling Stone, have confirmed BLACKPINK’s split from YG. They all highlight that the group will no longer collaborate with YG on individual projects.
Key Points:
- BLACKPINK members are pursuing solo careers.
- They have all left YG Entertainment.
- Jennie explained her decision on a TV program.
- The split has been widely reported and confirmed.
Implications:
- Potential changes in group dynamics.
- More diverse solo projects.
- Uncertainty about group performances and albums.
Why is Jennie leaving Blackpink?
Jennie from BLACKPINK is leaving the famous girl group. She talked about her reasons in various interviews and public events.
Health Concerns:
- Jennie’s health has been a significant concern recently.
- During a performance in Melbourne, her management company, YG Entertainment, reported that she had to leave the stage due to her “deteriorating condition.”
- Her health issues made continuing strenuous performances challenging.
New Beginnings:
- Jennie wanted more control over her activities.
- She felt that establishing her agency, ODD ATALIER (OA), would allow her to be “freer and more comfortable” while pursuing solo projects.
- Jennie expressed a desire for more personal freedom in her career choices.
Continued Group Activities:
- Despite leaving YG Entertainment, Jennie indicated that she hopes to continue group activities with BLACKPINK in some capacity.
- She values her seven-year partnership with YG and her fellow BLACKPINK members.
Future Prospects:
- Along with Jennie, other BLACKPINK members like Jisoo, Rosé, and Lisa have also parted ways with YG Entertainment for their solo careers.
- This movement highlights a shift towards independence among the members.
Is Blackpink Disbanded Now?
Blackpink has not disbanded. However, there are changes in their group dynamics.
Jennie, Jisoo, Rosé, and Lisa have parted ways with YG Entertainment for their solo careers. This shift marks a new chapter for the members as they explore individual endeavors.
K-pop contracts often have implications for group activities. Despite their solo pursuits, the group has renewed its contracts with YG Entertainment.
Key Points:
- Group Activities: Continue under YG Entertainment.
- Solo Careers: Managed independently.
This move could allow for more personal growth and creative freedom. The balance between solo and group activities will be crucial going forward.
Industry Impact: Such decisions can affect stock prices and fan engagement. For example, YG Entertainment’s shares reacted positively to the contract renewals.
Fans can expect new music and projects as Blackpink and individual artists. Keeping an eye on official announcements will provide the latest updates.
